WHAT makes you shine

Creativity is more than a skill; it’s a way of thinking that helps us deliver fresh ideas and unique branding and marketing projects which help our clients stand out in competitive markets.

Helping You Tell Your Story

We believe every business has a unique story, and we’re here to bring yours to life. By understanding your vision, identifying your audience, and defining your place in the world, we focus on the details that truly make a difference. Whether you’re starting something new or managing a successful business, our services are designed to communicate your value, elevate your story, and help your business stand out.

Meet the Creators

We’re Wendy and Tim Hodgson, founders of WHAT associates. With over 30 years of experience in the creative industry, we specialise in partnering directly with business owners or supporting in-house marketing teams offering a personal approach, ensuring every client gets the attention they deserve.

Committed to Sustainability

We work with clients who share our optimistic vision for a brighter future. As graduates of the Cambridge Institute for Sustainability Leadership (CISL) and recipients of a ‘Gold’ accreditation from the Carbon Charter, we prioritise sustainability in everything we do.

People like working with us

  • Tim and Wendy (WHAT) did a brilliant job for us and we are always getting compliments on their behalf. The engagement with what we were doing was incredible and shows in the work.

    Tom & Becks Ison, Owners at Good Inside

    view Good Inside Cafe case study

  • It has been an amazing experience working with Wendy and Tim from WHAT associates. They understood our organisation and developed a brand that supports us into the future. Our name links to our curriculum while providing inspiration to all our pupils. We are delighted with their work and can't thank them enough.

    Sarah Skinner, Penrose Learning Trust

    view Penrose Learning Trust case study

  • Working with Wendy and Tim is a joy. They listen, really listen and truly immerse themselves in your brand. Every concept they bring will be strategically thought through and rooted in the brand’s personality. They will stretch you, ask you to be brave and at times they will challenge you. But everything they do is underpinned by their passion for truly great marketing and communications.

    Sarah Edwards, Director of Admissions, Marketing and Communications

    view St Joseph's College case study

  • We’re delighted at the way that the new brand has been received. It has transformed our visual identity into a style that makes us fit for the 21st century.

    Louise Ballard, IKON Operations Director

    view IKON Training case study

  • WHAT associates have exceeded our expectations, helped evolve our brand identity with creativity, and professionalism and we were blown away by the results! Thank you for a fantastic job and very well done indeed! 

    Farheen Allsopp, FARO

    view FARO case study