We are a branding and creative agency committed to creating thoughtful brand strategies, well-crafted identities, beautiful design and colourful marketing.


You can expect high-quality, honest, and personalised creative services from us, alongside our commitment to sustainability. Our holistic approach combines creativity, strategy, insight, and craftsmanship to deliver remarkable results for our clients. WHAT makes you shine!

People like working with us

  • It has been an amazing experience working with Wendy and Tim from WHAT associates. They understood our organisation and developed a brand that supports us into the future. Our name links to our curriculum while providing inspiration to all our pupils. We are delighted with their work and can't thank them enough.

    Sarah Skinner, Penrose Learning Trust

    view Penrose Learning Trust case study

  • Working with Wendy and Tim is a joy. They listen, really listen and truly immerse themselves in your brand. Every concept they bring will be strategically thought through and rooted in the brand’s personality. They will stretch you, ask you to be brave and at times they will challenge you. But everything they do is underpinned by their passion for truly great marketing and communications.

    Sarah Edwards, Director of Admissions, Marketing and Communications

    view St Joseph's College case study

  • We asked Wendy and Tim to evolve our branding after 20 years in business. We were worried we had become a bit stale and we wanted to come out of the pandemic with a new look and feel. We were not prepared for the incredible lift they gave us – their holistic approach led us to not only fall back in love with the experiences we offer, but also to think about what we say and what we do. We have seen an uplift in sales since our new website, and they have helped us with everything from photography to marketing. Really recommended.

    EMMA LIGHTFOOT, OWNER

    view Orwell Lady case study

  • We worked with WHAT to redesign our brand identity and strategy, that then lead onto a fantastically vibrant set of menus, posters, adverts and now gift vouchers. Their flexibility and creativity has enabled us to have an awful lot of amusement with our imagery and their brilliant photographs of our food and drinks really capture day to day life in a pub. We are really pleased with the end result and will work with them again.

    DAN LIGHTFOOT, OWNER THE GREYHOUND

    view The Greyhound case study

  • We’re delighted at the way that the new brand has been received. It has transformed our visual identity into a style that makes us fit for the 21st century.

    LOUISE BALLARD, IKON OPERATIONS DIRECTOR

    view IKON training case study

  • WHAT associates have exceeded our expectations, helped evolve our brand identity with creativity, and professionalism and we were blown away by the results! Thank you for a fantastic job and very well done indeed! 

    FARHEEN ALLSOPP, PARTNER AT FARO

    view FARO case study

  • WHAT from the outset, helped us to look at the DNA of our organisation and have built an advertising strategy based around that. The time and effort reviewing who we are and what we stand for has manifested itself into campaigns that are targeted and have a great resonance with our customer base. Their attention to detail and ability to continually review each piece to ensure it is in keeping with the overall script is outstanding. But most importantly they are a pleasure to work with.

    WILLIAM COE, MANAGING DIRECTOR COES

    view Coes case study