We are supporting Tom from UNIT with his quest to get #everybodydancingeveryday with photography and branding.
We were so excited to find the perfect typography for the branding which is made from dance called Movement and was created by Noel Pretorius and María Ramos inspired by dance movements. This link shows the story and creation: http://www.nmtype.com/movement/images/performance.mp4
— Noel Pretorius and María Ramos creators of the typeface
The project began as a collaboration with Design Indaba and the contemporary dancer Andile Vellem. Dance and other art disciplines use movement asa way of expression. The body of a dancer or the hand of a painter can perfectly be seen as creative tools. Andile’s performance became a departing point for the design. By tracking his movements and using the paths as a reference the letters found their shape.”
The colour palette is bright, vibrant and interchangeable. We have also taken individual typographic characters and made them into characters that dance. This style of illustration works because there is no gender, no colour and there are endless possibilities. All inclusive and fun and graphic. The identity also incorporates the dance companies logo the UNIT House.
Follow Tom on his youtube channel for updates.