For the past year, we have been working with St Joseph’s College to evolve its brand identity. We love the spirit of St Jo’s, it’s a vibrant, happy and inclusive school.
The new strategy is based on the concept of ‘Space to Thrive’.
An energetic, forward-thinking and aspirational statement, full of promise and optimism.
We began by refining the logo by modernising the crest, updating the iconography, typography and introducing a vibrant colour palette that is relevant to their environment. We also introduced new design guidelines and visual aesthetic guides for film and photography to reflect confidence and to communicate core messaging, express the personality and differentiate themselves from their competitors. By maintaining the same approach to colour, lighting, mood and subject matter, we can create an immediately recognisable look for St Jo’s. As photographers and designers, we can apply these principles seamlessly throughout their communication strategies.
We are now working alongside the school to roll out its identity across all channels and collateral. Capturing vibrant imagery for their new prospectus and campaign work is such an exciting part of our brand journey with them.
Many thanks to everyone involved in the process.