New Brand identity launch for Pizza Electric, Hamburg

Pizza Electric

Naming | branding | design | packaging | uniform | merchandise

Sustainability is at the heart of Pizza Electric with their innovative electric pizza oven, powered by only green electricity and eco delivery methods which include e-mopeds, electric cars, e-bikes and bicycles.

Sustainable packaging is a high priority for us, our clients and their customers in turn.

We have sourced and designed packaging which includes reusable aluminium pizza tins, which keep the pizza hotter for longer and retain the great taste and texture. The tins can be used to store leftovers and reheat in the oven and customers are encouraged to return and re-use the tins time after time.

We also designed and specified CO2-neutral environmentally friendly packaging and print material. Uniforms were designed with sustainability in mind, eco friendly screen printed T-shirt’s, embroidered caps and denim aprons for longevity. We hope that this initiative will help define Pizza Electric as a pioneering business intent on reimagining the take out experience in a sustainable way.


Client: @pizzaelectric
Photography with kind permission: @pizzaelectric
Architecture & interiors @box9design