Hello!
When you work with us, you work directly with Tim and Wendy, the founders, the strategists, the creatives, the designers, the photographers… We’re straight-talking, smart-thinking people who get it. WHAT began in 2013, following our successful careers in Advertising and Design Agencies in London. We’re supported by a trusted network of associates, carefully chosen to bring the right expertise exactly when it’s needed.
Our name represents the Partner’s family members: Wendy, Holly, Alex and Tim.
Tim Hodgson
Partner at WHAT associates
WHAT associates 2016+
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Employment:
Southbank Centre
Selfridges
TAG worldwide
Thompson Reuters
Bloomberg
Condé Nast
National Magazines
Clients included:
Hayward Gallery
Meltdown Festival
Royal Festival Hall
Vogue
Esquire
Dorchester Collection
Santander
Tim has more than 30 years’ experience in design and art direction, working with organisations ranging from major retailers and cultural venues to hospitality and global brands. His work has included transforming Selfridges’ Yellow magazine and leading creative campaigns for the Royal Festival Hall, Meltdown Festival and The Hayward Gallery. He works across branding, print, packaging, animation, photography and film, with a particular love of typography and detail. Tim is a natural collaborator. He enjoys working with people, sharing ideas and finding simple, creative ways to solve a problem. He brings a lot of experience and skill to every project.
Wendy Hodgson
Partner at WHAT associates
WHAT associates 2013+
LINKEDIN
Employment:
VML
Good Technology
Proximity London
STO response
Red Cell
MediaTel Group
TLS
Clients included:
Microsoft
Manchester United
Audi
Microsoft
RNLI
Save the Children
Eurostar
Before setting up WHAT with Tim in 2013, Wendy spent many years working in advertising, creating campaigns for global brands including Microsoft, Audi and Procter & Gamble. Her work has included award-winning campaigns for Audi and Manchester United, which were used internationally and reached audiences in more than 40 countries. Wendy is a strategist and ideas person, as well as a strong communicator. She enjoys getting to the heart of a problem, working out what really matters and finding a clear idea that people can understand and connect with. She is also an artist, illustrator and photographer, which brings another creative perspective to the work.
Committed to Sustainability
We choose to work with clients who share our optimistic vision for a brighter future. As graduates of the Cambridge Institute for Sustainability Leadership (CISL) and recipients of a ‘Gold’ accreditation from the Carbon Charter, we prioritise sustainability in everything we do.
