We are a creative consultancy specialising in branding, design and marketing.  At the heart of everything we do is a belief in the power of individuality. With every project, we get to know who you are, what you stand for, and where you want to go. 

We love what we do
We offer a friendly, personal agency experience. When you work with us, you collaborate directly with two passionate creative directors. We hear you, respond to you and take valuable insights to distil complex problems into creative solutions. Working with us is a personal experience, where every client gets the attention they deserve.

WHAT makes you shine
Our work is as individual as you are, designed to make you shine. We don’t believe in a one-size-fits-all approach. Instead, we offer a bespoke personalised service, committed to crafting exceptional work with people we admire. Whether you’re starting something new or moving your business forward, we’re here to help you succeed. From strategy and crafted identity to design, photography and colourful marketing campaigns, we bring your story to life.

Sustainability Matters
We prioritise sustainability and ethical practices, collaborating with like-minded clients and suppliers to make a positive impact on people and the environment. Our dedication to sustainable practices is underscored by our completion of the Cambridge Institute for Sustainability Leadership (CISL) course in Sustainable Marketing, Media, and Creative, where we achieved a Distinction and earned Carbon Charter Gold Accreditation with The Carbon Trust. For us, it’s about creating work that’s not only beautiful but also responsible.

Who we are

Wendy and Tim Hodgson are the founding partners of WHAT. The agency was established in 2013, following their successful careers in Advertising and Design Agencies in London. Our name represents the Partner’s family members: Wendy, Holly, Alex, and Tim. We uphold family values, reflected in our friendly approach and long-lasting client relationships. Over the years, we’ve partnered with diverse businesses, advising and assisting them in expanding, engaging, promoting, and educating. We collaborate with a trusted network of associates to ensure the right talent for our clients’ needs. Together, we create high-quality communications that enhance brand experiences.

Tim Hodgson

Partner at WHAT associates
WHAT associates 2016+
LINKEDIN

Employment:
Southbank Centre
Selfridges
TAG worldwide
Thompson Reuters
Bloomberg
Condé Nast
National Magazines

Clients included:
Hayward Gallery
Meltown Festival
Royal Festival hall
Vogue
Esquire
Dorchester Collection
Santander

Tim is an experienced creative director and designer. With over three decades of experience across different industries, Tim brings a wealth of expertise and knowledge to each project. He is a collaborative and highly conceptual partner, with a genuine passion for design and typography, infusing his work with a deep understanding of their historical significance. His keen eye for design not only ensures aesthetically beautiful work but also strategic alignment, leading to successful results.

Wendy Hodgson

Partner at WHAT associates
WHAT associates 2013+
LINKEDIN

Employment:
VML
Good Technology
Proximity London
STO response
Red Cell
MediaTel Group
TLS

Clients included:
Microsoft
Manchester United
Audi
Microsoft
RNLI
Save the Children
Eurostar

Wendy is an experienced creative director with a proven track record in the marketing and advertising industry. With her expertise in blending visual storytelling with strategic thinking, Wendy crafts experiences that resonate with audiences and encourage engagement. Her holistic approach ensures that every aspect of her work is meticulously considered, resulting in thoughtful, innovative, and experimental campaigns that prioritise coherent branding.