Meet the founders
Wendy and Tim Hodgson are the founding partners of WHAT. The agency was established in 2013, following their successful careers in Advertising and Design Agencies in London. Our name represents the Partner’s family members: Wendy, Holly, Alex, and Tim. Over the years, we’ve partnered with diverse businesses, advising and assisting them in expanding, engaging, promoting, and educating. We collaborate with a trusted network of associates to ensure the right talent for our clients’ needs.
Tim Hodgson
Partner at WHAT associates
WHAT associates 2016+
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Employment:
Southbank Centre
Selfridges
TAG worldwide
Thompson Reuters
Bloomberg
Condé Nast
National Magazines
Clients included:
Hayward Gallery
Meltdown Festival
Royal Festival hall
Vogue
Esquire
Dorchester Collection
Santander
Tim has 3 decades of experience in conceptual design and art direction. His versatility spans sectors from retail to luxury hotels, with projects like transforming Selfridges’ magazine Yellow
and leading campaigns for venues like the Royal Festival Hall. Tim’s expertise in print, branding, packaging, photography and film, paired with his passion for typography, brings depth to every project. A mentor and collaborator, he combines creativity with commercial insight to craft compelling visual stories that resonate with audiences.
Wendy Hodgson
Partner at WHAT associates
WHAT associates 2013+
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Employment:
VML
Good Technology
Proximity London
STO response
Red Cell
MediaTel Group
TLS
Clients included:
Microsoft
Manchester United
Audi
Microsoft
RNLI
Save the Children
Eurostar
Wendy has a proven track record of delivering impactful, multi-platform campaigns for global brands like Microsoft, Audi, and Procter & Gamble. Specialising in advertising, digital, and brand strategy, she excels in crafting compelling visual narratives across digital and marketing channels. She has led creative teams through all stages of design, from concept to execution, and has expertise in managing strategy, photoshoots, film, CGI, and digital design. Wendy’s award-winning work includes campaigns for Audi and Manchester United, driving global fan engagement.
Committed to Sustainability
We choose to work with clients who share our optimistic vision for a brighter future. As graduates of the Cambridge Institute for Sustainability Leadership (CISL) and recipients of a ‘Gold’ accreditation from the Carbon Charter, we prioritise sustainability in everything we do.
