The photoshoot for the Spring /Summer campaign for Coes stores took place over two days, in The Orangery Conservatory within the walled garden at Holywells Park, Ipswich. A practical choice for a photoshoot in March – gave us a sense of occasion while protecting us from the uncontrollable British weather! A beautiful location, light and bright and full of original features and space to style. The second day was in the Coes studio, featuring people who work in the shops, managers and a series of flat lays.
Huge thanks to everyone involved; models and styling and special thanks to @thealilyloves for creating and providing the beautiful flowers.
The Journal is a quarterly mailer, which is sent out to all customers for Coes, Golding and Goddards. We pitch the concept and strategy for the campaign along with design, photography and art direction. It’s a great opportunity to reinforce the brand messaging and highlight new brands and incentivise new purchases. All assets are used across the campaign, Journal, website, social media , windows and instore merchandising.
We look forward to sharing more about this campaign in the next few weeks.