FARO

In collaboration with the founding partners of Faro, we refined their brand identity to embody their core values of craft, refinement, sustainability, and vibrant living, attracting a broader audience while maintaining their commitment to ethical manufacturing. Through a strategic approach, we modernized their aesthetic while staying true to their roots, resulting in a brand that resonates with both existing and new customers, positioning Faro as a quality brand while upholding their ethical principles.

Brand Identity Evolution

Faro recognised the need to evolve their brand identity to better reflect their values and appeal to a wider target audience. The evolution process involved redefining the brand’s strategy and refreshing its visual and verbal identity.

Faro is a partnership between two sisters residing in India and the UK, sharing a passion for colour, print, pattern, and ethical manufacturing. They aim to support artisan communities in India while creating vibrant and sustainable products.

Brand Strategy Redefinition

We redefined Faro’s strategy to emphasise its commitment to colour, print, pattern, ethical manufacturing and sustainability, highlighting its support for artisan communities in India.

Visual and Verbal Identity

• Logo: The brandmark, inspired by the peacock’s iridescent eye-spot and fan tail, symbolises craft and refinement. The centre of the eye is shaped like the letter ‘O’ in the type mark.
• Tagline: “Exuberant Living” embodies Faro’s ethos of living life joyously and enthusiastically, reflecting the vibrancy of its brand.
• Manufacturing: Faro prioritises sustainability, this was also echoed in all brand collateral; we specified FSC-certified paper, environmentally friendly inks, and reusable packaging.
• Colour Palette: Vibrant colours such as peacock blue, green, marigold yellow, Jaipur city pink, and turquoise represent the richness of India.

Brand Guidelines

A comprehensive brand style guide was developed to ensure consistency across all touchpoints, covering fonts, colour schemes, photography style, tone of voice, language, and messaging.

Photography

We set out guidelines for photography style and we created a library of imagery to capture the essence of its brand values and lifestyle. These images go beyond product shots, portraying the feeling of living a Faro lifestyle.

Rollout

The refreshed brand identity was implemented across various collateral, including stationery, Digital, and print materials, to realign Faro’s message and image.

You have exceeded our expectations, helped evolve our brand identity with creativity, and professionalism and we were blown away by the results! Thank you for a fantastic job and very well done indeed! 

Farheen Allsopp, Founding Partner at Faro