The brandmark is a combination of strong dynamic ‘filmic’ typography and concentric circles. The branding represents the positive ripple effect bringing benefits to boroughs, residents and film makers. With FilmFixer at the centre of it.
We’ve also extended this branding to represent their boroughs and private clients. The rhythm of the rings is created by extending the first top edge of each character. This creates a unique pattern that works for the FilmFixer name and every location they represent. The circles can be animated and used as a graphic device across all marketing collateral, interiors and website FilmFixer.co.uk.
A predominantly monochrome colour palette, with a secondary palette of Green, Blue and Grey; representing the land, water and the urban environments FilmFixer represent. These colours work alongside a strong photographic style.