Fuse London

FUSE London, one of the most highly awarded toy invention companies in the world, initially approached us for a new website. However, upon getting to know them better, we recognised a misalignment between their vibrant studio and their online brand representation. We encouraged FUSE to embark on a comprehensive branding redesign to redefine their identity and perception, and then a new website.

Approach:

• Brand Strategy: We developed a new brand strategy, including a catchy tagline and visual elements, that captured FUSE’s essence.
• Visual Identity Redesign: We revamped their visual identity with a versatile colour palette and cohesive design language.
• Tone of Voice: FUSE London is a fun and ambitious hub for innovation, located in West London. Their tone of voice now reflects their playful spirit, creativity, imagination and quirky personality.
• Tagline: “Inventors at Play” perfectly encapsulates Fuse London’s spirit of innovation and creativity. It reflects their fearless approach to pushing boundaries and bringing imagination to life. With a team of industry-leading inventors and creators, Fuse London is indeed boldly pioneering the future of play and innovation. This tagline highlights their dedication to fostering creativity and pushing the limits of what’s possible. It’s a confident statement that reinforces Fuse London’s position as a leader in the world of invention and play.
• Website Redesign: Their website was transformed to showcase their studio through immersive photography and concise content.

Results:

• FUSE London underwent a successful rebranding, with a new identity that accurately represented their vibrant studio culture.
• The redesigned website provided FUSE with a platform to showcase their work and engage with their audience effectively. The dynamic homepage allowed for flexibility in content presentation, reflecting FUSE’s evolving nature.
• With enhanced online visibility and a cohesive brand identity, FUSE was well-equipped to build and grow its online community through social media engagement.

Through strategic branding and digital transformation, FUSE London achieved a unified and authentic online presence that truly reflects their studio’s essence. By aligning their brand identity with their vibrant culture and values, FUSE is now empowered to connect with their audience in a meaningful way and continue to grow their community online.

FUSE have worked very closely with Wendy Hodgson and her team at WHAT Associates to create our new digital home. WHAT are a Suffolk based group with big brand experience, using their special knack of elevating a company’s web profile with their warm and creative expertise. WHAT’s expert eye has brought a fresh and vibrant perspective to the day to day working life of FUSE’s busy studio. Our team were hugely impressed by the time they spent getting to know us and what we do. With their exceptional photography and design talent, they have captured the energy, passion and creativity of our business with a compelling visual and brand-led treatment that was bang on brief. We are delighted with the end result and it was a lot of fun working with Wendy. We hope you like our new website and branding as much as we do!

PETE CARTLIDGE. PARTNER & COMMERCIAL DIRECTOR. FUSE LONDON