Real food that tastes good is at the heart of Good Inside’s philosophy.
Like their offering, every element of their identity has been crafted and considered, from hand painted sign writing, delicately foiled menus on recycled stock to the interior colours and furniture choices.
Tim and Wendy (WHAT) were recommended by some old friends. They did a brilliant job for us and we are always getting compliments on their behalf. The engagement with what we were doing was incredible and shows in the work.TOM AND BECKS ISON
The unique logo design has been de-constructed and reassembled to create a chiselled effect. The typography works with the concept that by taking an element away you can improve the overall effect and make something truly exquisite (in the case of Good Inside, removing Carbohydrate). Nothing is missing. In fact it’s improved by removing an element.
A versatile brand mark which can be used in a variety of ways, colours and patterns.
We also created a sub-brand “Good to you” for their take-away offering.
A primary palette of pink, green and off-white is supported by a secondary palette of pops of seasonal colours + antique gold to add definition and quality.