Good Inside Cafe

BRANDING | DESIGN | PHOTOGRAPHY

We started working with Good Inside in 2019. Becks and Tom Ison live a ‘Real Food’ lifestyle and their ambition was to inspire more people to engage with this food philosophy through good tasting food which also is good for the planet and supports local producers. They encourage customers to understand that besides tasting great and nourishing the body, what we eat influences how we feel and our health and wellbeing. Everything is connected.

We guided our clients through a discovery and strategy phase, undertaking market research and getting to know their potential customers before creating a strategy that could be interwoven throughout their identity. 

Like their offering, every element of their identity was handcrafted and considered, from hand-painted sign writing, delicately foiled menus on recycled stock to the interior colours and furniture choices. The unique logo design was created by deconstructing and reassembling typography to create a chiselled effect. The typography works with the concept that by taking an element away (complex carbohydrate) you can improve the overall effect and make something truly exquisite. Nothing is missing. In fact, it’s improved by removing an element.

A primary palette of pink, green and off-white is supported by a secondary palette of pops of seasonal colours + antique gold to add definition and quality. Our photography helped tell their story and gave them content to share on social media and their marketing. We continue to work with Good Inside to support their business as they grow. 

Photography

Case Study

Real food that tastes good is at the heart of Good Inside’s philosophy.

Like their offering, every element of their identity has been crafted and considered, from hand painted sign writing, delicately foiled menus on recycled stock to the interior colours and furniture choices.

Tim and Wendy (WHAT) were recommended by some old friends. They did a brilliant job for us and we are always getting compliments on their behalf. The engagement with what we were doing was incredible and shows in the work.

TOM AND BECKS ISON

BRAND IDENTITY

The unique logo design has been de-constructed and reassembled to create a chiselled effect. The typography works with the concept that by taking an element away you can improve the overall effect and make something truly exquisite (in the case of Good Inside, removing Carbohydrate). Nothing is missing. In fact it’s improved by removing an element.

A versatile brand mark which can be used in a variety of ways, colours and patterns.

We also created a sub-brand “Good to you” for their take-away offering.

BRAND COLOURS

A primary palette of pink, green and off-white is supported by a secondary palette of pops of seasonal colours + antique gold to add definition and quality.