Hero Site Solutions

Michael Bolton, formerly of Bolton Brothers Ltd, asked us to create a new name and brand identity to launch his new business. Throughout the discovery process, brand strategy development, and creative execution, we have created a brand identity that reflects his company’s commitment to convenience, efficiency, cost-effectiveness, and environmental sustainability. As HERO continues to expand its presence, its strong brand foundation will serve as a cornerstone for future growth and success.

Discovery Phase:

We began with a comprehensive discovery phase, taking time to understand the core objectives, target audience, and industry landscape. Extensive research provided invaluable insights into differentiating his business from his competitors and laying the groundwork for the brand’s positioning.

Brand Strategy:

Defining the brand’s vision, mission, story and values was pivotal in shaping its identity. Collaborating closely with Michael, we crafted a brand strategy that served as a guiding framework for all subsequent creative endeavours. A clear and concise creative brief was developed, outlining the brand’s single-minded proposition and objectives based on the insights gathered during the discovery phase.

Naming and Identity:

Rather than presenting a list of names, we presented Michael with two carefully crafted concepts that aligned with the brand strategy and resonated with the target audience. Michael chose “HERO Site Solutions,” inspired by the idea of a superhero dedicated to fighting environmental challenges and promoting sustainability. The name’s short, catchy nature allowed for versatile application across the various services offered by HERO.

“Dedicated to fighting the evil of the universe, protecting the public, and battling super-villains. Behind the actions of our HERO is a compelling story, one of justice, fighting wrong and clearing up after people.” 

The name works well as a prefix to all the services offered by HERO:
HERO | Site Solutions 
HERO | Clearance 
HERO | Recycling …

Symbol and Design:

Central to HERO’s identity is its symbol – the lightning bolt. As a nod to Michael’s surname, the lightning bolt symbolises power, energy, and action. The logo, comprising the HERO logotype and a recycling symbol with the bolt incorporated, encapsulates the brand’s ethos of environmental stewardship and proactive solutions. Bespoke icons were created to represent the different services offered by HERO, further enhancing brand recognition and communication.

Continued Collaboration:

Our partnership with HERO extends beyond the initial branding phase, as we continue to support Michael in promoting his business as it grows. Comprehensive brand guidelines serve as a roadmap for maintaining brand consistency across all communication channels, ensuring a cohesive and impactful brand presence.