Hero Site Solutions

Michael Bolton, previously of Bolton Brothers Ltd, approached us to develop a new name and brand identity for his next venture. The result was HERO Site Solutions a bold brand that positions the company as a powerful force for efficiency and environmental impact.

Our process began with a deep discovery phase, identifying the business’s core objectives, competitive landscape and target audience. We then defined Hero’s story, distilling this into a clear creative strategy.

“Behind the actions of our HERO is a compelling story, one of justice, fighting wrong and clearing up after people!” 

Rather than being overwhelmed with options, we presented two strategically aligned naming concepts. Michael chose “HERO,” a name that evokes purpose and power while serving as a flexible framework: HERO | Site Solutions, HERO | Clearance, HERO | Recycling, and more. The name captures a superhero-like commitment to environmental responsibility and action.

Visually, the identity is anchored by a lightning bolt (an homage to Michael’s surname) fused with the recycling symbol to reflect energy, change and sustainability. Bespoke icons were designed to represent HERO’s full range of services, enhancing recognition and clarity.

Our collaboration continues as HERO grows, supported by detailed brand guidelines and ongoing creative direction.