IKON Training

IKON Training, a prominent provider of communication and physical skills-based training, sought our expertise to elevate their online presence and better align with their business goals. By undertaking a thorough redesign of their website and evolving their brand identity, we’ve crafted a modern and empowering identity for IKON.

Challenges:

• Outdated Brand Identity: IKON’s previous branding did not accurately represent the essence of their training programs and expertise.
• Poor User Experience: The old website lacked intuitive navigation and failed to effectively communicate IKON’s offerings.
• Inconsistent Visual Communication: The use of stock photography did not capture the authentic essence of IKON’s training sessions and clientele.

Approach:

• Brand Identity Overhaul: We collaborated closely with IKON’s team to redefine their brand identity, focusing on positivity, confidence, and empowerment. This included refreshing their logo, colour palette, typography, verbal tone of voice, imagery, photography and design elements.
• Website Redesign: Our team conducted a thorough analysis of IKON’s website to identify pain points and opportunities for improvement. We then crafted a new design that prioritised intuitive navigation, engaging content, and a cohesive visual identity.
• Authentic Photography: To better showcase IKON’s impact, we photographed real trainers and clients in action. This approach added authenticity and resonance to the brand’s online and offline presence.
• Collaboration and Expertise: We worked closely with IKON’s in-house designer and enlisted the expertise of copywriters to ensure consistency in messaging and tone of voice across all digital touchpoints.

Implementation:

• Branding: The new brand identity, launched in late 2019, incorporated strong deep tones and vibrant colours to convey confidence and positivity. Design elements such as the diagonal through the “i” and the circular motif added visual interest and unity.
• Website Redesign: The redesigned website, launched in March 2020, featured a fresh look, intuitive navigation, and carefully curated content. Sector-specific information, news updates, and downloadable resources were made easily accessible to users.
• Photography: The use of authentic, reportage-style photography showcased IKON’s trainers and clients in a natural and empowering light. This imagery was integrated seamlessly into the website and marketing materials.
• Collaboration: Throughout the project, we collaborated closely with IKON’s team, providing creative direction and design support to ensure the successful rollout of the new brand identity and website.

Results:

• Positive Reception: The new brand identity and website was brilliantly received, with stakeholders praising its modern look and improved user experience.
• Increased Engagement: The enhanced online experience led to higher user engagement, with visitors spending more time on the website and exploring a greater range of content.
• Improved Brand Perception: The updated branding and authentic photography helped to strengthen IKON’s brand perception, positioning them as a forward-thinking and trustworthy partner in communication skills training.
• Business Growth: The improved online presence contributed to IKON’s continued success and growth, attracting new clients and opportunities in their target markets.

Conclusion:

By collaborating closely with IKON Training and leveraging our expertise in branding and web design, we successfully transformed their online presence to better align with their brand identity and business objectives. The positive reception and tangible results underscore the value of investing in a cohesive and engaging brand and digital strategy.