Matspace

Matspace, a collaborative studio in Framlingham founded by Lizzie Gibbons, is a sanctuary for barefoot practices such as yoga, pilates, dancing, kids yoga, and ballet. Lizzie approached us to help launch their new studio. With a brief centred around rainbows and light, we worked hand-in-hand with Matspace to infuse this theme into every aspect of the studio, from branding and design to interior and exterior themes, culminating in a vibrant and welcoming brand identity that truly came to life.

Brand Identity:

At the heart of Matspace’s brand identity lies a complex yet cohesive mark, created using bespoke typography that embodies the eclectic mix of classes and people that converge at the studio. Each letter, meticulously designed and built on a universal grid, forms a cohesive family that symbolises unity and inclusivity. The branding serves as a tribal call-out, inviting like-minded individuals and teachers to come together in a shared space of movement and community.

Guided by Light and Colour:

A beacon of light, represented by a large yellow triangle, guides visitors to the entrance of Matspace, setting the stage for the vibrant experience that awaits within. Inside, a rainbow of colour adorns the space, separating the studio from the communal areas and infusing every corner with energy and vitality. This harmonious blend of light and colour creates an atmosphere of unity and positivity, reinforcing Matspace’s commitment to inclusivity and diversity.

Capturing the Spirit:

Photography played a pivotal role in capturing the essence of Matspace—the energy, diversity, and sense of togetherness that permeates the studio. From capturing the studio space and range of classes available to showcasing the vibrant community of practitioners, every photo reflects the spirit of Matspace. Accessories and outfits were carefully selected to integrate the colour palette, further enhancing the sense of unity and cohesion across the website, promotional materials, and marketing initiatives.

With its vibrant brand identity and welcoming atmosphere, Matspace stands as a beacon of community and movement, inviting individuals of all backgrounds to come together and explore the transformative power of barefoot practices. As Matspace continues to evolve and grow, we remain committed to supporting their vision and helping them create an experience that inspires, uplifts, and unites all who enter its doors.

WHAT associates are with us all the way, deciphering our vision and making the impossible possible, also keeping us grounded, telling us ‘no!’ when we needed to hear it and in our biased opinion creating the most beautiful branding there ever was. The photos Wendy and Tim took of our studio are breathtaking and we are very proud to use them in our website. It is our dearest wish that this centre enables everyone to find a practice that makes them feel good, that we connect with each other and dissolve any boundaries between us.

LIZZIE GIBBONS, MATSPACE BAREFOOT STUDIO