Orwell Motorcycles


Orwell Motorcycles got in touch with us initially to help them with their advertising and marketing. We encouraged them to look at their brand identity to make sure how they were as a business was accurately translated in their appearance. There was a mismatch – their identity looked dated and didn’t do their offering, service and merchandise justice. We began this brand re-design process with a full audit of their current offering and then proposed a new direction which we felt accurately represented their vision for their business now and in the future.


“We’ve been working with WHAT associates since 2018. During that time they have lead us through a company image transformation. They’ve covered every aspect of our look and feel, from website, stationery to uniforms and showroom. We now have a unique, fun but professional look that has made for a simpler, cleaner company image and has brought together our departments.WHAT have brought us up to date in a cost-effective, professional manner. They have listened and encouraged rather than bulldozered and we couldn’t be happier with the outcome.”


Symbols not words

Orwell Motorcycles has become an Icon: Clean, Modern, Simple and Adaptable. This visual shorthand is a valuable communication device for Orwell Motorcycles it connects with their customers and conveys what they do effectively. Bespoke Icons have been designed to represent every service and aspect of their business.

A punchy shot of bright yellow ping colour against dark grey. Yellow is the most luminous of all the colours of the spectrum, combined with black or dark grey, it creates one of the easiest colour combinations to read and see from long distances. It also reflects the high-vis colour associated with motorbike safety.  

Situated in Ipswich, Suffolk, Orwell Motorcycles is the official dealership for Suzuki + Kawasaki motorcycles. With over 35 years experience, they’re bigger than ever and their vast showroom has capacity for an ever growing supply of new and used motorbikes as well as a huge range of parts, clothing, accessories and an on-site dedicated workshop providing repairs, servicing and MOT’s. All passionate motorcyclists, they get it!

They are such a great company, so friendly and knowledgeable – hence their new strap-line:

Get on and Ride!

This project has involved branding, signage, interior specifications, uniform, van wraps, marketing, email marketing, photography and advertising. We are looking forward to partnering with them for the foreseeable future