Orwell Motorcycles

With the acquisition of Orwell Motorcycles, the new owners recognised the need for a fresh start. Inheriting a brand identity that felt out of touch with their vision and the evolving landscape of the motorcycle industry, they sought to embark on rebranding.  We worked alongside Orwell Motorcycles to re-position them for success in the saturated marketplace.

Through meticulous analysis, strategic planning, and bold design execution, we revitalised Orwell Motorcycles’ brand identity to resonate with their target audience and convey their commitment to excellence and passion for motorcycles. By embracing a new modern, adaptable brand identity Orwell Motorcycles reaffirms its position as a leader in the motorcycle dealership industry in East Anglia.

Symbols Over Words:

The reimagined Orwell Motorcycles brand identity is modern and adaptable. Through clean, bespoke icons representing every facet of their business, Orwell Motorcycles communicates effectively with its customers, creating a visual shorthand that is instantly recognisable and memorable. The incorporation of a vibrant yellow accent against a sleek dark grey backdrop not only enhances visibility but also aligns with motorbike safety standards, reflecting Orwell Motorcycles’ dedication to rider well-being.

Expanding Horizons:

As the official dealership for Suzuki and Kawasaki motorcycles, Orwell Motorcycles boasts over 35 years of experience and a vast showroom stocked with new and used motorbikes, parts, clothing, and accessories. Their on-site workshop provides repairs, servicing, and MOTs, backed by a team of passionate and knowledgeable motorcyclists who truly understand their customers’ needs. The new strap-line, “Get on and Ride,” encapsulates Orwell Motorcycles’ ethos of adventure, freedom, and camaraderie within the motorcycling community.

Comprehensive Rebranding:

The rebranding initiative encompassed various aspects, including branding, signage, interior specifications, uniform design, van wraps, marketing collateral, email marketing, photography, and advertising. By aligning every touchpoint with the revitalised brand identity, Orwell Motorcycles ensures a cohesive and impactful brand presence that resonates with both existing and potential customers.

Future Partnership:

As Orwell Motorcycles looks towards the future, we are excited to continue our partnership, supporting their growth and success in the dynamic motorcycle industry. 

“We’ve been working with WHAT associates since 2018. During that time they have lead us through a company image transformation. They’ve covered every aspect of our look and feel, from website, stationery to uniforms and showroom. We now have a unique, fun but professional look that has made for a simpler, cleaner company image and has brought together our departments.WHAT have brought us up to date in a cost-effective, professional manner. They have listened and encouraged rather than bulldozered and we couldn’t be happier with the outcome.”

DAVE WILLIS, DIRECTOR, ORWELL MOTORCYCLES