Pizza Electric

NAMING | BRANDING | DESIGN | PACKAGING | UNIFORM | MERCHANDISE

Case study

As Pizza Electric’s branding agency, we’ve seen firsthand how they’ve seamlessly made sustainability a central part of their identity. Their electric pizza oven and eco-friendly delivery fleet showcase their commitment to innovation and the environment. Through our branding efforts, we’ve helped highlight these initiatives, turning challenges into opportunities for positive change. Our work with Pizza Electric demonstrates the impact branding can have on promoting sustainability and inspiring a greener future.

Challenge

Alexander Troullier dreamed of an 80s-themed pizza take-out experience in Hamburg but hit a snag: a planning rule required electric ovens in residential areas.

Solution

Pizza Electric’s rebranding transformed the constraint of electric ovens into a distinctive identity, we positioned them as a fun-loving yet environmentally responsible brand. Collaborative efforts with architects ensured seamless integration of brand identity into physical spaces.

Sustainability Initiatives

At Pizza Electric, sustainability isn’t just a buzzword; it was a way of life. From green electricity-powered ovens to eco-friendly delivery methods, every aspect of operations was meticulously designed with the planet in mind. Recyclable packaging, reusable aluminium tins, and compostable materials minimised the environmental footprint without compromising on taste or quality.

We have sourced and designed packaging which includes reusable pizza tins, which keep the pizza hotter for longer and retain the great taste and texture. The tins can be used to store leftovers and reheat in the oven and customers are encouraged to return and re-use the tins time after time. We also designed and specified CO2-neutral environmentally friendly packaging and print material.

Reusable Aluminium Pizza Tins

Central to our packaging innovation is the introduction of reusable aluminium pizza tins. Not only do these tins keep the pizza hotter for longer, preserving its taste and texture, but they also serve a dual purpose. Customers are encouraged to return and reuse these tins time after time, reducing waste and promoting a culture of sustainability. Beyond their primary use, these tins are versatile, doubling as storage containers for leftovers and oven-safe for reheating – a perfect embodiment of our commitment to practical sustainability.

Results

Pizza Electric successfully launched as a sustainable pizza take-out, gaining positive attention from customers and the community.

Conclusion

By embracing sustainability as a core ethos and turning constraints into opportunities, Pizza Electric has redefined what it means to be a responsible player in the hospitality industry, inspiring others to follow suit.