Port One Logistics Park
BRANDING | DESIGN 2020
In 2020 we created a brand identity, signage, website and design collateral for PortOne a new generation e-tailing Logistics Park in Suffolk.
Concept: The spaces within the storage units differ from conventional warehouses, built-to-suit and utilising the use of the ‘cube’ of the building rather than just focussing on the floor area. This three-dimensional approach has Inspired our design approach and the brand identity.
- The brand mark and logotype are inspired by the net of a cube – geometric shapes and lines
- The cube has been stylised to create a shape based on 3 arrows
- The versatile use of the hexagon allows for greater brand presence across all collateral
- Bold use of colour and design to represent their forward-thinking approach to logistic warehousing
- The cube shape has been used to create maps, icons and graphics throughout the website and design collateral