Port One Logistics Park

BRANDING | DESIGN 2020

In 2020 we created a brand identity, signage, website and design collateral for PortOne a new generation e-tailing Logistics Park in Suffolk. 

Concept: The spaces within the storage units differ from conventional warehouses, built-to-suit and utilising the use of the ‘cube’ of the building rather than just focussing on the floor area. This three-dimensional approach has Inspired our design approach and the brand identity.

  • The brand mark and logotype are inspired by the net of a cube – geometric shapes and lines
  • The cube has been stylised to create a shape based on 3 arrows
  • The versatile use of the hexagon allows for greater brand presence across all collateral
  • Bold use of colour and design to represent their forward-thinking approach to logistic warehousing
  • The cube shape has been used to create maps, icons and graphics throughout the website and design collateral