Helga asked us to work with her to name, brand, offer creative direction and create all the required printed and online collateral for her new Hairdressing Salon in Southwold. We spent time getting to know Helga and discussing her likes and dislikes, we discussed products for the salon, colour scheme and interior styling. All of which would eventually influence the direction of her branding. The salon was going to be an Aveda lifestyle salon and the influence of their branding was also a contributing factor to the look and feel of Helga’s new salon.
We looked at several concept ideas, Helga immediately selected Serin and we began work on her identity. The Serin bird made an ideal choice as the emblem for her business, as they are bright, small birds full of character and are said to be intrepid, they are native to East Anglia. An aspect of the bird became the visual identity of the salon. We looked into commissioning an illustration but finally opted for a vector style which we designed ourselves.
We created a brand book for Serin which detailed the brand identity, look and feel, visual and safe space guides, creative direction and tone of voice. We also worked and advised Helga on how to create an on-brand interior that echoed the feeling of her new name and identity.
Photography was a crucial step in translating the brand across different social channels and advertising. The salon played host to a shoot and then we took the models (who were also loyal customers) onto Southwold beach to create a sense of ‘how it feels’ to have a Serin haircut. The natural style of Aveda and the organic natural associations with the Serin bird create a harmonious synergy.