The Greyhound

We have been working with The Greyhound Pub since 2015. During this time they’ve been on a transformative journey, which encompassed rebranding and meaningful philanthropic initiatives. Through creative branding strategies and charitable endeavours, The Greyhound Pub has strengthened its connection with the community and reinforced its values of quality, sustainability, and social responsibility.

Background:

In 2015, The Greyhound Pub in Ipswich embarked on a rebranding initiative to better align its image with the quality of its offerings. Recognising the need to differentiate itself from other pubs in this highly competitive sector, the pub sought a fresh identity that would reflect its unique charm and character.

Rebranding Efforts:

The solution came in the form of Maurice, The Greyhound Pub’s beloved mascot. Maurice became a versatile emblem, which could represent celebrations and pivotal events throughout the year. Alongside their new brand identity, we redesigned their menus and gift vouchers, opting for environmentally friendly materials to underscore its commitment to sustainability.

Philanthropic Initiatives:

In addition to rebranding, we have worked alongside The Greyhound Pub on meaningful philanthropic efforts. Dan Lightfoot, the Landlord, asked us to design him some new staff match-day T-shirts. We suggested we combine the project with a fundraising effort to support Motor Neurone Disease (MND) Association. The Greyhound Pub Ipswich has strong connections with Ipswich Town FC and recently a former legend Marcus Stewart has been diagnosed with Motor Neurone Disease (MND), we offered our skills and time for free to design a series of t-shirts with 50% of the proceeds from the sale of t-shirts going directly to the Darby Rimmer MND Foundation, which raises money for Motor Neurone Disease research and support for those with the illness. (T-shirts have been sustainably sourced and printed: 100% Organic cotton and Screen printed locally with eco-inks.)

Similarly, a fundraising campaign was launched in collaboration with WHAT to support Prostate Cancer UK and the ITFC Academy. The idea for the T-shirts came from a desire to link the two sports together, cycling and football (but more specifically ITFC). In cycling the ultimate symbol of success is the yellow jersey. Being town fans the thought of wearing yellow is a complete anathema. So we came up with the line ‘We Don’t Wear Yellow’.

Through the creation of T-shirts funds were raised through auctions and sales, with proceeds contributing to prostate cancer research and youth football development. We were keen to get involved in the ride as over 20 years ago Tim’s Dad was diagnosed with prostate cancer. Thankfully he’s now fully recovered – luckily he knew the signs to look for, and had an early diagnosis. We wanted to do something to help raise awareness and funds to help tackle this disease.

Impact:

The rebranding efforts and philanthropic initiatives have had a profound impact on The Greyhound Pub and its community. Furthermore, the pub’s involvement in charitable causes has strengthened its connection with the community and reinforced its values of social responsibility. By giving back to causes close to home, The Greyhound Pub has become not only a place for quality food and drink but also a hub for community engagement and support.

We worked with WHAT to redesign our brand identity and strategy, that then lead onto a fantastically vibrant set of menus, posters, adverts and now gift vouchers. Their flexibility and creativity has enabled us to have an awful lot of amusement with our imagery and their brilliant photographs of our food and drinks really capture day to day life in a pub. We are really pleased with the end result and will work with them again.

DAN LIGHTFOOT