The Hive, Social Enterprise Hub

CONSULTANCY | BRAND IDENTITY | DESIGN

The Hive is a vibrant community hub in Ipswich, created to tackle social isolation and loneliness by bringing people together through activities, events and support. They approached us to help create a brand identity that could reflect their values, welcome a global audience and grow with them.

Working closely with Cad and her team, as well as a group of Cultural Strategy Consultants, we began with discovery and research to understand the community’s needs. The result: a brand rooted in inclusivity, kindness and unity.

At the centre of the brand is a simple ‘+’ symbol, signifying connection, friendship and support. We used the Noto font collection to ensure accessibility across languages and developed a vibrant, friendly colour palette alongside clear visual tools, including icons, illustrations and QR codes to support communication for all.

Sustainability was also central to our approach, both in message and method.

The Hive’s new identity is bold, optimistic and human. It reflects their heart and their mission while offering the clarity and flexibility they need as they grow.

Ipswich is our home. Projects like The Hive matter deeply to us, and we’re proud to play a part in something that’s changing lives, right here in our community.