The Hive, Social Enterprise Hub

CONSULTANCY | BRAND IDENTITY | DESIGN

The Hive, is a vibrant community hub in Ipswich. They approached us for assistance in crafting their brand identity. Managed by a team of kind and passionate individuals, The Hive is dedicated to combating social isolation and loneliness. It serves as a vital network, fostering friendships, organizing activities, and events, and offering opportunities that celebrate each individual and their unique journey within our community.

Drawing people from all corners of the globe to Ipswich, effective communication and a welcoming atmosphere are paramount at The Hive. A clear brand identity and visual communication are crucial in ensuring accessibility and ease of access to the Hive’s offerings.

Through our collaboration with Cad and her team, we have crafted a brand identity that authentically reflects The Hive’s values and mission. As they continue to evolve and grow, their brand identity will remain a steadfast representation of who they are and what they stand for. We are thrilled to have partnered with The Hive and eagerly anticipate supporting them in their future endeavours.

Approach

• Collaborative Strategy: Working closely with a team of Cultural Strategy Consultants, we conducted in-depth research and analysis to gain insights into The Hive’s community and vision. This strategic collaboration laid the foundation for our creative direction. Their mission is to combat social isolation and loneliness by creating a welcoming and inclusive space for individuals from all walks of life.
• Brand Identity Development: Our creative direction for The Hive’s brand identity focused on capturing the essence of inclusivity and unity. The brand mark, entered around a simple ‘+’ symbol, symbolised unity, friendship, and support. We chose the Noto font collection for its accessibility across languages, ensuring that The Hive’s messaging could reach a global audience.
• Visual Language and Communication: We developed a vibrant colour palette and a rich visual language that included illustrations, QR codes, and modern icons. These elements facilitated global communication and added personality to The Hive’s brand identity.
• Sustainability and Impact: Sustainability was a key consideration in our approach, reflecting The Hive’s commitment to making a positive impact on both people and the planet. We ensured that our design choices were environmentally conscious and aligned with The Hive’s values.

Results

• The Hive underwent a successful rebranding, with a new identity that authentically reflected their values of kindness, passion, and community.

We love what we do

Ipswich is our home. We love our town and we want to use our skills to help others in a way that matters. We look for opportunities to work with people who share our passion for sustainability and desire to make life better for people and the planet.