The Winerack Apartments

We partnered with The Winerack to position this Ipswich luxury development as a premier residential destination, showcasing its unique architecture and waterfront location. The name “The Winerack” was inspired by the building’s original structure, resembling a wine rack, an identity we embraced to highlight its distinctiveness.

Our branding strategy captured the evolving nature of the site, reflecting water, glass and urban surroundings through a sophisticated colour palette of dark greys and blues. The ‘window’ motif was used consistently across collateral to frame views and reinforce the architectural inspiration.

Targeting first-time buyers, retirees, singles and investors, we crafted tailored messaging and marketing materials to resonate with these groups. The campaign included illuminated and wayfinding signage to enhance navigation and visibility on-site, as well as branded window manifestations for privacy and aesthetic appeal.

A comprehensive social media strategy supported the launch, combining organic posts and paid ads across Facebook and Instagram. Advertising hoardings and window graphics amplified visibility during construction.

Our luxurious brochure design featured tactile elements: debossing, metallic foiling and premium papers, reflecting The Winerack’s exclusivity.