In 2019, we were involved in evolving the brand identity for Turnips, Borough Market. Working alongside food strategist Polly Robinson @foodsafariuk we were asked to create a new identity, guidelines, photography and brand assets for their team to implement.
The new identity incorporates food photography to elevate their ‘taste’ offering. We created these cut through, backlit images to shows an in-depth look at the fresh produce and to accentuate their ‘Taste is everything’ philosophy.
An in-depth look at the fresh produce showing the produce as ingredients rather than on display. Seasonal photography works across display, website and marketing showing off what’s inside rather than what’s on the outside – the flavour – Taste is everything. Documentary photography is also used to highlight the positive effect of their business – All taste. No waste – and to highlight their knowledge, expertise and friendly nature.