This year instead of wishing for a white Christmas, Coes are encouraging people towards a green one. The Coes Christmas Evergreen campaign is championing sustainability while encouraging customers to make thoughtful purchases for gifts that last beyond the season.
The Journal features an A2 fold-out gift guide as well as lots of festive style inspiration.
The campaign photography featured the owners of the family-owned Oak Tree Farm Christmas Trees. Sustainable business owner, Onitha @Rekindled also features in the model lineup. Her business specialises in injecting a new lease of life into interiors, furniture and gifts. Dan and Onitha’s house is a modern barn conversion, designed with sustainability and green principles in mind. A perfect backdrop for the ‘At Home’ photoshoot.
The campaign has now launched in-store and online; Christmas journal, social media, festive window displays and visual merchandising.
We have also created a new environmentally friendly, plastic-free ‘Gift card’ which can be purchased in-store. The cards are made from paperboard which comes from sustainable and renewable sources, they are 100% recyclable, compostable to EN13432 and the material are responsibly manufactured at one of the world’s most environmentally friendly paper mills that are powered by bioenergy. The card and wallet are embellished with compostable cellulose gloss laminate for a beautifully premium effect.
WHAT: Campaign strategy, branding, design, photography
Styling: Amy Butcher and Fi Coe
Film: Ellie Piggott
Journal Print: Fuller Davies
Models: Rufus, Polly and Antonia(+ Ted and Mabel), Dan, Onitha and Steve Jarrold (+ Sunny).