OJ Kent approached us to create his brand identity and website for his Psychotherapy practice in Mayfair, Central London.
Naming a business is a service we offer, however in this case we believed by using his own name we would build trust and credibility.
Monogram: Refined luxury. The monogram consists of initials
Elegant serif font family published by Hoftype foundry.
Brand-mark: True reflection, centred around a diamond.
The brand identity plays on the face-to-face aspect of the therapy. Creation of a monogram which when flipped suggests an intimate conversation. A true reflection, centred around a diamond. The central element of the logo is used as a repeat pattern on his website and also to add a personalised touch to interior furnishings and stationary.
The brand identity consists of an earthy colour palette with a hint of luxurious copper, projecting harmony and confidence. These colours when used in interior schemes give clients the impression of comforting cocooning luxury.
We would like to thank OJ Kent for his review and wish him all the best as he welcomes his first clients to his new practice.