New Brand identity for OJ Kent

OJ Kent approached us to create his brand identity and website for his Psychotherapy practice in Mayfair, Central London.

WHAT really got to know the marketplace I will be operating in, I was particularly impressed with the research they did at the beginning of the engagement. They then aced the brief with a number of creative pathways for my branding and website, the final delivery of which excelled my expectations.

OJ Kent

Subtle luxury

Naming a business is a service we offer, however in this case we believed by using his own name we would build trust and credibility. 

Monogram: Refined luxury. The monogram consists of initials 

Elegant serif font family published by Hoftype foundry. 

Brand-mark: True reflection, centred around a diamond. 

The brand identity plays on the face-to-face aspect of the therapy.  Creation of a monogram which when flipped suggests  an intimate conversation. A true reflection, centred around a diamond. The central element of the logo is used as a repeat pattern on his website and also to add a personalised touch to interior furnishings and stationary.

The brand identity consists of an earthy colour palette with a hint of luxurious copper, projecting harmony and confidence. These colours when used in interior schemes give clients the impression of comforting cocooning luxury.

We would like to thank OJ Kent for his review and wish him all the best as he welcomes his first clients to his new practice.