New name and brand-identity for Multi-Academy Trust

We’re excited to share this rebrand project for Penrose Learning Trust. South Suffolk Learning Trust approached us to create a new name, brand identity and design collateral for their Multi Academy Trust (MAT). Their existing name was limiting their geographic growth and their identity no longer represented who they were and their vision for the future. It’s always great to be involved right from the beginning.

Changing a name is a delicate process that requires careful consideration and planning. Collaborative involvement from the start was key to the success and adoption of this new name and brand identity. We have a 3 step process to ensure the right people are involved from the beginning and they are all taken on the journey with us. This includes ensuring all stakeholders are listened to, the brief is defined with clear objects, the strategy and positioning are succinct, relevant concept territories are explored and a thorough validation process is undertaken including intellectual property registration for copyright protection.

The new name “Penrose Learning Trust‘ evolved from exploring the concept of multiple entities coming together to create a better, greater whole. Inspired by the tessellating Penrose pattern, it represents collaboration and growth, with each additional piece adding something new and interesting, echoing the impact of every school’s unique identity benefiting the MAT. 

You can read more here: Penrose Learning Trust Case Study  

Whether you require a new name and brand identity or are interested in evolving your identity, we can help. Please get in touch.

“It has been an amazing experience working with Wendy and Tim from WHAT associates. They understood our organisation and developed a brand that supports us into the future. Our name links to our curriculum while providing inspiration to all our pupils. We are delighted with their work and we can’t thank them enough.”

Sarah Skinner, CEO Penrose Learning Trust