Our Services

We’re a Brand-First Agency
At WHAT, we start at the beginning, laying a solid strategic brand foundation to ensure success follows.

Strategy & Consultancy
We place strategy at the heart of our creative process, shaping your brand identity on your unique story, values, and goals. This strategic foundation guides all aspects of naming, branding, design, communication, and marketing.

Brand Identity
We create flexible and distinctive brand identity systems that evolve with your business. Our comprehensive guidelines cover visual elements—such as logos, colours, typography, and photography—as well as verbal identity to ensure a consistent and engaging brand voice.

Art Direction & Photography
Blending traditional techniques like painting, illustration, printmaking, and letterpress with modern artistry, we craft unique brand identities. Bespoke photography is critical to tell your unique narrative and our dedicated photography portfolio at photography.whatassociates.co.uk highlights our ability to capture your story with professional, on-brand imagery.

Graphic Design
Our expertise extends across various brand applications, including iconography, stationery, maps, uniforms, point-of-sale, livery, outdoor media and promotional collateral, ensuring a cohesive and impactful brand presence.

Signage and Wayfinding
Signage and wayfinding are critical components of a well-designed built environment. They guide people through spaces, enhance their experience, and reinforce brand identity. We have created full schemes, interior, exterior, digital, on-campus, storefront, maps, identification, illuminated, displays, monuments, totems, events, shop-fronts, and fabricated bespoke signs.

Website Design and Development
We design websites that bring your story to life through engaging content and a compelling user experience, reflecting your business’s attitude and character through thoughtful design and user journey.

Campaign & Digital
Our premium creative services enhance your brand’s presence across all platforms, boosting recognition, attracting new customers, and driving business growth.

Creative Consultancy
Our ongoing consultancy services support your brand’s evolution, offering insights and recommendations to keep your brand fresh and relevant.

Sustainability
We prioritise sustainability, partnering with suppliers and manufacturers who share our values and focus on innovative, environmentally conscious solutions. Our goal is to make a positive impact together with our clients.