What we do
No Middle(wo)men. No Fluff.
When you work with us, you work directly with Tim and Wendy, the founders, the strategists, the creatives, the designers, the photographers… No layers. No handovers. We’re straight-talking, smart-thinking people who get it. We don’t want to be “your agency”; we want to be your creative partners. Collaborating closely with yourself or your in-house marketing team, amplifying your strengths and bringing in trusted associates when needed.
We’re not just here to make things look good.
Design without strategy is decoration. We believe great brands are built from the inside out, with clarity, focus, and bold, strategic ideas. With decades of big-agency experience, we bring critical thinking, creative leadership, and a thorough understanding of what drives impact: storytelling, audience connection and brand integrity. Creativity is our biggest value, it’s more than a skill; it’s a way of thinking that helps us deliver fresh ideas and unique branding and marketing projects, which help our clients stand out in competitive markets.
Who we work with
Business owners and start-ups
Not every business has a marketing team; that’s where we come in. We help build strong brands, craft smart strategies, and create professional designs for digital and print. Whether you’re starting fresh or growing an existing business, we work closely with you to clarify your message, highlight your value, and connect with your audience at every touchpoint.
Marketing Departments
We understand that in-house teams have invaluable knowledge about your business and customers, but small teams sometimes face limitations in skills and experience. That’s where we come in. Together, we can energise your team, elevate your marketing, and enhance your overall brand experience while creating deeper connections with your customers.
Our Services Include
Brand-First
At WHAT, we start at the beginning, laying a solid strategic brand foundation to ensure success follows.
Strategy & Consultancy
We place strategy at the heart of our creative process, shaping your brand identity on your unique story, values, and goals. This strategic foundation guides all aspects of naming, branding, design, communication, and marketing.
Brand Identity
We create flexible and distinctive brand identity systems that evolve with your business. Our comprehensive guidelines cover visual elements—such as logos, colours, typography, and photography—as well as verbal identity to ensure a consistent and engaging brand voice.
Art Direction & Content Creation
Blending traditional techniques like painting, illustration, printmaking, and letterpress with modern artistry, we craft unique brand identities. Bespoke photography and film is critical to tell your unique narrative and our dedicated photography portfolio at photography.whatassociates.co.uk highlights our ability to capture your story with professional, on-brand imagery.
Graphic Design
Our expertise extends across various brand applications, including iconography, stationery, maps, uniforms, point-of-sale, livery, outdoor media and promotional collateral, ensuring a cohesive and impactful brand presence.
Signage and Wayfinding
Signage and wayfinding are critical components of a well-designed built environment. They guide people through spaces, enhance their experience, and reinforce brand identity. We have created full schemes, interior, exterior, digital, on-campus, storefront, maps, identification, illuminated, displays, monuments, totems, events, shop-fronts, and fabricated bespoke signs.
Website Design and Development
We design websites that bring your story to life through engaging content and a compelling user experience, reflecting your business’s attitude and character through thoughtful design and user journey.
Campaign & Digital
Our premium creative services enhance your brand’s presence across all platforms, boosting recognition, attracting new customers, and driving business growth.
Creative Consultancy
Our ongoing consultancy services support your brand’s evolution, offering insights and recommendations to keep your brand fresh and relevant.
Sustainability
We prioritise sustainability, partnering with suppliers and manufacturers who share our values and focus on innovative, environmentally conscious solutions. Our goal is to make a positive impact together with our clients.