What we do

At WHAT Associates, we specialise in partnering directly with business owners or supporting in-house marketing teams. Our services are aimed at supporting your business from its’ creation to ongoing marketing, design and digital collateral, essential for starting something new or maintaining your successful business. We believe our combined Creativity is our biggest value, it’s more than a skill; it’s a way of thinking that helps us deliver fresh ideas and unique branding and marketing projects which help our clients stand out in competitive markets.

Direct with Business owners

We work directly with business owners, whether managing an established business or starting something new, to help you gain clarity, define your unique value, and communicate effectively with your customers at every touchpoint. By partnering closely with our clients, we gain a deep understanding of their business, market, and customer base, allowing us to deliver personalised care and expert guidance. Not every business has the luxury of a marketing department, so we can step in to manage marketing efforts, develop a strong brand identity, craft a comprehensive strategy, and create high-quality design materials for both digital and print, ensuring consistent and professional communication that elevates their business.

How we add value:

  • Trusted Partnership
  • Clarity and Direction
  • Brand Strategy and Identity 
    – Creation
    – Development
    – Evolution
    – Guardianship
  • Marketing Campaigns
  • Professional Design Services
  • Marketing Strategy
  • Sustainability insight

Support for Marketing Departments

We understand that in-house teams have invaluable knowledge about your business and customers, but small teams sometimes face limitations in skills and experience. That’s where we come in. Together, we can energise your team, elevate your marketing, and enhance your overall brand experience while creating deeper connections with your customers. 

How we add value:

  • Wider Skill Set & Experience
  • Inspiration & Enthusiasm
  • Cost-Effective & Flexible
  • Professionalism and Quality
  • Fresh Ideas
  • New Perspectives
  • New Customer Insights
  • Market Analysis and Positioning
  • New Marketing Opportunities
  • Marketing Strategies
  • Brand Audits
  • Brand Refresh
  • Marketing Campaigns
  • Production Artwork
  • Trusted Supplier Network
  • Trusted Network Freelance
  • Sustainability Insight

Our Services Include

Brand-First
At WHAT, we start at the beginning, laying a solid strategic brand foundation to ensure success follows.

Strategy & Consultancy
We place strategy at the heart of our creative process, shaping your brand identity on your unique story, values, and goals. This strategic foundation guides all aspects of naming, branding, design, communication, and marketing.

Brand Identity
We create flexible and distinctive brand identity systems that evolve with your business. Our comprehensive guidelines cover visual elements—such as logos, colours, typography, and photography—as well as verbal identity to ensure a consistent and engaging brand voice.

Art Direction & Content Creation
Blending traditional techniques like painting, illustration, printmaking, and letterpress with modern artistry, we craft unique brand identities. Bespoke photography and film is critical to tell your unique narrative and our dedicated photography portfolio at photography.whatassociates.co.uk highlights our ability to capture your story with professional, on-brand imagery.

Graphic Design
Our expertise extends across various brand applications, including iconography, stationery, maps, uniforms, point-of-sale, livery, outdoor media and promotional collateral, ensuring a cohesive and impactful brand presence.

Signage and Wayfinding
Signage and wayfinding are critical components of a well-designed built environment. They guide people through spaces, enhance their experience, and reinforce brand identity. We have created full schemes, interior, exterior, digital, on-campus, storefront, maps, identification, illuminated, displays, monuments, totems, events, shop-fronts, and fabricated bespoke signs.

Website Design and Development
We design websites that bring your story to life through engaging content and a compelling user experience, reflecting your business’s attitude and character through thoughtful design and user journey.

Campaign & Digital
Our premium creative services enhance your brand’s presence across all platforms, boosting recognition, attracting new customers, and driving business growth.

Creative Consultancy
Our ongoing consultancy services support your brand’s evolution, offering insights and recommendations to keep your brand fresh and relevant.

Sustainability
We prioritise sustainability, partnering with suppliers and manufacturers who share our values and focus on innovative, environmentally conscious solutions. Our goal is to make a positive impact together with our clients.