Website v.2 for IKON Training
We have been working with IKON Training to improve and update their website. We first launched their website in 2020, and since then the needs and demands of their customers have changed and their training platforms and delivery methods have expanded to cope with the challenges of the world now. You should never consider your website finished. Businesses change over time, so it’s essential your website also evolves.
WHAT approach : Website | Photography | Design
We started the process with a full website audit, considering what worked/ what didn’t. We considered how the website could be improved, what new functionality was required and how we could improve the customer experience.
UX is key to the performance and success of any website – time spent analysing user journeys and website analytics gave us a good indication of where there was room for improvement and how best to deliver content directly to their customers efficiently. We studied website analytics and highlighted recommendations to improve the website; content, usability, performance, security, and technology. We also analysed key audiences to understand what they needed from the website: considering their journey to your website, around your website and what they do next.
SEO has been at the forefront of every decision we have made in the design/build of the evolved website.
Next, we created a site map that listed all the pages and navigational structures before creating wireframes for each page. Wireframes are not designs, they are a visual guide that represents the skeletal framework of your website displaying the structure, interactions and what kind of content would be displayed. They can also help identify potential challenges and gaps in content with the sitemap. With approval, we then moved on to the design phase. The website design evolved, opening up the layout, re-organising content and photography editing.
We design and build WordPress websites that are easy to manage, fully responsive and look great. We don’t use off-the-shelf themes, our websites are custom designed to meet your requirements. From small one-page sites to large enterprise sites our team of creatives, designers and developers deliver your website project in-house.