Our Sustainable Strategy for Action

We will:

• Ensure our Purpose guides all our decision-making, through long-term thinking, actions and intent. 
• Educate ourselves, peers, clients, and community
• Collaborate with like-minded people, carefully selected partners, experts and researchers
• Share our knowledge and insights
• Build a network of expertise and knowledge needed to make informed decisions that will drive necessary action
• Build a network of partners who can provide us with evidence-based research and guidance to ensure all strategies are honest, authentic, and effective 
• Embed sustainability in our own company strategy and those we work for
• Inspire business leaders to instill Purpose at the heart of their organisation
• Work with businesses so they understand the importance of marketing and how it can contribute to a more sustainable future. Marketing sits centrally between business leaders and your customers, informing and influencing both sides.
• Ingrain sustainability in all aspects of our agency and all the activities we are involved in on behalf of our clients
• Implement new ways to challenge ‘business as usual’ practices 
• Demonstrate how to introduce sustainability into the marketing mix 
• Guide businesses and marketing departments through the complexities of the challenge
• Encourage knowledge sharing and involvement from both internal staff and a wider audience, which involves multi-generational and cultural diversity 
• Introduce ‘Guide and Co-create’ marketing frameworks to discourage greenwashing and deliver on sustainable promises
• Create relevant KPIs which consider nature and well-being alongside profit
• Promote a sustainable marketing mix, which considers the real cost to people and the planet
• Acknowledge our role as marketing professionals in shaping society and informing behaviors and attitudes
• Use our influence with our suppliers and partners to procure environmentally friendly supplies and services, reduce consumption and encourage circular methods of production and environmentally responsible waste management. 
• To work collaboratively with our local communities and the wider public to develop appropriate actions addressing sustainability challenges
• Be considerate of our natural resources and the environmental impact of our actions
• Make sustainability the norm by positively influencing communities and society as a whole to encourage the adoption of sustainable worldviews 
• Avoid greenwashing and over-promising
• Consider a circular system to ensure no waste and low greenhouse gas emissions