2025 St Jo’s Rugby Festival identity in numbers

What goes into creating an identity for the St Joseph’s College Rugby Festival?

Pre-shoot: April
Creative direction
Concept presentation
Shoot schedule + portrait permissions granted

Shoot: May
1-hour setup
3 hours in the studio
10 rugby players
Marketing team support
1 x Director of Rugby
1 x Director of Sport
2 photographers
Full kit: lights, gels, cameras, lenses, tethered laptop & backdrop

Post: June
600 images shot → 120 shortlisted → 50 final selects
18 hours editing, retouching & grading
Contact sheets + high/low-res jpgs
RAWs archived, legal & release forms stored securely

Design: July
8 versions of player compositions
30 hours design time
53 PSD layers on final artwork

But here’s the thing:
It’s a collaborative process between us and St Joseph’s College. It’s not about how long it takes or how much goes into it. It’s about getting it right. That’s what counts. We love WHAT we do!

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WHAT makes you shine!

We care about ideas, craft and execution because we believe that every piece of work we deliver carries the weight of your brand, your values and your reputation.

Ready to elevate your business? We are.

#StJosRugby #CreativeProcess #SportsBranding #ArtDirection #BehindTheScenes #DesignMatters #photography #Rugby

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