AMPP Studio CIC

BRAND STRATEGY & IDENTITY

When Sarah Nkugwa (Pop Print Studio) and Lucy Horsfield (Rock Paper Scissors CIC) merged their community art initiatives, they came to us to help create a new, unified identity for their inclusive creative hub in central Ipswich. We took on the project pro bono, aligning with our values of sustainability and community empowerment.

Through our discovery process, we clarified AMPP’s vision, audience and position in the landscape. From this, we developed a brand identity centred around a lightning bolt hidden in the AMPP typography, symbolising energy and empowerment. A monochrome palette with neon highlights ensures visual impact and flexibility across both print and digital platforms.

We created a visual and verbal identity system, from logo and messaging to signage and tone of voice. The tone is inclusive and energising, perfectly expressing AMPP’s mission: Art Makes People Powerful.

We also supported AMPP signage, partnering with local sign-writer Wayne Tanswell. Sarah and Lucy are now rolling out the brand across social media, educational materials and community events. AMPP is more than a studio; it’s a creative powerhouse, built by artists, powered by community.

“Smart, purposeful branding with heart. Wendy and Tim don’t just make things look good, they make them mean something. Bold, dynamic, strong and very us. You smashed it!”

Sarah Nkugwa, AMPP studio