WHAT x UoS Collaboration

We’ve recently had the opportunity to work with University of Suffolk on a student-led direct mailer helping offer holders answer a big question: “Is this the right uni for me?”

We worked directly with a group of students. They shared experiences of life in Ipswich/Suffolk from independence to friendships, budgeting to societies and everything in between.

This was particularly great to hear:
They feel safe.
They feel supported.
They feel our town wants them here. (Yes! Ipswich.)

We turned those conversations into a personalised fold-out piece of print. A5-A2, paired with student-created content via QR codes. Delivered to a tight deadline with Precision Marketing Group, the digital print was personalised, fully trackable and adaptable over time.

On a personal level, this one resonated. With a daughter heading to university next year, the questions, the concerns… we see it all first-hand. We hope it helps someone feel confident in their decision.

Huge thanks to Simon Smith and the team at UoS and the students, who made this a great project to work on. WHAT associates Ltd: Art direction. Photography. Strategy. Design. Print production and management.

hashtag#ipswichhashtag#universityofsuffolkhashtag#creativedirectionhashtag#printhashtag#sustainableprint