Good Inside Cafe

When Good Inside launched in 2019 with a mission to champion “Real Food” made from local, low-carb ingredients, they asked us to help bring their vision to life through branding that felt fresh.

New to a competitive market, they needed more than just a logo, they needed a clear position and an identity that would speak to their values: simplicity, wellbeing and sustainability. We listened closely, conducted market research and developed a brand strategy that celebrated wholesome food without compromise.

The logo reflects their food philosophy pared-back and focused on what matters. Its versatility allows it to flex across colour-ways and formats. We also created a complementary sub-brand, Good to You, for their takeaway offering, ensuring it remained part of the family while serving a different need.

A fresh palette of pink, green and off-white was paired with seasonal accents and antique gold, giving the brand a vibrant but luxury feel. Photography captured the warmth and authenticity of their café experience.

“Tim and Wendy (WHAT) did a brilliant job for us and we are always getting compliments on their behalf. The engagement with what we were doing was incredible and shows in the work.”

Tom & Becks Ison, Owners