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WHAT associates – Creative Agency Ipswich
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  • WHAT associates - Creative Agency Ipswich
  • 9 Eagle Street, Ipswich, England, IP4 1JA, United Kingdom
  • 07711380153
  • wendy@whatassociates.co.uk

whatassociates
Why should your charity care about branding? You Why should your charity care about branding? Your brand is ultimately a reflection of all the good work you do, so it’s incredibly important you invest time and effort into creating an identity which represents you accurately, both in strategy and visual identity. This, in turn, has huge benefits in building trust, credibility and recognition while also distinguishing you from other charities and organisations. Whether you’re looking to launch, evolve or rejuvenate your identity, reach new audiences or boost funding – we can help you raise awareness for your cause. We have worked with many charities and social enterprise organisations over the years both at WHAT and previous agencies in London: Art for Cure, Unicef, RNLI, Save the Children, The Hive. Depending on your budget, we have various packages available, we’d be happy to discuss this with you in more detail. Please give us a call. We are committed to using our creative skills as a force for good, adding real value and driving positive change. Post: new identity for @hiveipswich #positivechange #peopleandplanet #sustainability #charitybranding #brandidentity #brandstrategy #peoplepositive #hiveIpswich #creativeagency #suffolk #changemakers
People come from all over the globe, to the Hive i People come from all over the globe, to the Hive in Ipswich. Communicating with them in a language they understand and making them feel welcome is essential. Clear visual communication is key to making life easier for them to access the opportunities available at the Hive. The creative direction for the brand mark brings together multiple elements, suggesting a magnetic pull to a positive centre. A bold and bright identity which is multi-dimensional and represents a welcome space for everyone. Central to the brand mark is a ‘+’ where the characters come together, suggesting inclusivity and friendship. The ‘+’ is also used as support graphics and patterns and added to photography to give focus and ownership in positive effect, supporting the brand. Typography was selected specifically to make it accessible to all Global Citizens. We selected Noto, which is a humanist global font collection. It’s open-source and designed for writing in all modern and ancient languages. Writing headlines and body copy in multiple languages will help increase the level of communication. The vibrant colour palette is deliberately outside any primary or national colours - they’re bright, exciting and can evolve with application, giving the identity a lively and ever-evolving personality. Using illustrations, adding QR codes and developing a rich visual language helps communicate on a global scale. Icons are an important and valuable tool. They allow quick visual communication that negates the need for language. The suit of icons and illustrations are abstract and modern. By using and adapting some of these icons we can create a growing suite of matching, recognisable characters. The Hive brand identity now reflects who they are and what they stand for and will evolve and flex with them as they move forward. We have loved working with Cad and her team and we look forward to supporting them in the future. #branding #brandidentity #brandguidelines #brandstrategy #communityhub #designers #creativeagency #ipswich #thehive #sustainabilitymatters #sustainability #sustainablemarketing #loveWHATwedo #logodesigner
Ipswich is our home. We love our town and we want Ipswich is our home. We love our town and we want to use our skills to help others in a way that matters. When we were approached by @cadtaylormchugh at @hiveipswich to evolve their identity we were really happy to help. The Hive is managed by a team of kind and passionate people with the aim of combatting social isolation and loneliness and supporting the diverse community in and around Norwich Road. It forms an essential network of friendships, activities, events and opportunities which celebrate every individual, the journeys they’ve been on to get here and their lives now within our community. It’s a place where everyone is welcome, connected and supported. After an initial strategy phase with Cultural Strategy Consultants Lucy Keany and Kara Jarrold, we used these insights to inform our creative brief. The result is a bold and vibrant identity with positivity at its heart. You can find out more about this project on our website > We are committed to using our creative skills as a force for good, adding real value and driving positive change. #brandidentity #brand #logo #ipswich #suffolk #creativeagency #loveWHATwedo #sustainability #worldpositive #peoplematter #peopleandplanet #sustainablemarketing #peoplepositive #thehive
WHAT we’re reading: @dobookco 💚💚💚 So m WHAT we’re reading: @dobookco 💚💚💚 So much brilliant insight and positivity: Books, emails, lectures, workshops, network. We’re hooked! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️