Community iFarm and Pub

Since 2023, we have partnered with Julian Thompson and Community iFarm. We prioritise working with local not-for-profits that share our optimistic vision for a positive future.

In early 2024, we collaborated with Community iFarm and the village of Thelnetham, near Diss, to save their pub, The White Horse, from closure. Our role involved evolving the pub’s brand identity, designing a Community Share Prospectus and developing a targeted communication strategy aimed at rallying local support.

The primary goal was to raise funds to keep The White Horse operational while reinforcing its importance as a vital social hub that fosters community spirit and belonging. The campaign’s key message ‘1 pub, 100’s of careful owners’ highlighted collective ownership and shared responsibility.

The community’s response was overwhelming, surpassing the fundraising target through generosity and solidarity. This success was not only about preserving a building but about maintaining the heart of Thelnetham a space for their community to come together.