A Bold New Identity for St Jo’s Football Festival 2025

Since last year, we’ve been working with St Joseph’s College to give their Football Festival a fresh new look, with the goal of matching the prestige of their Rugby Festival.

We’ve taken inspiration from the geometry of football, creating a typographic lock-up that mirrors the pitch. The art direction purposely stands apart from the Rugby Festival’s rugged aesthetic so each event has its own unique identity.

When it comes to the photography, we’ve gone for a more stylised approach, with intense lighting and de-saturated colours. It’s all about showcasing the energy and professionalism of the event, while highlighting inclusivity and ambition, reinforcing St Jo’s commitment to a progressive football education.

We’re excited to see everything come together for the St Jo’s Football Festival on Saturday, 24 May 2025!