Matspace

Matspace is a barefoot studio in Framlingham offering yoga, pilates, dance, and kids’ classes. Founder Lizzie Gibbons approached us to help launch the space with a brand identity that celebrated rainbows and inclusivity.

The identity centres around a bespoke logotype with each letter individually crafted on a shared grid to reflect the studio’s eclectic mix of people and practices. The result is a joyful, cohesive mark that feels like a call to community, welcoming anyone seeking movement.

A large yellow triangle marks the entrance, a beacon of light guiding visitors inside. Within, a rainbow of colours flows through the space, separating practice areas from communal zones and infusing the studio with warmth and vitality. This use of colour reinforces the studio’s focus on joy.

Photography played a vital role in storytelling. We captured the space and its people with authenticity, using outfits and UV lights to harmonise with the brand palette and communicate Matspace’s spirit.

Every detail expresses Matspace’s mission: to create a space where everyone belongs.

“WHAT associates are with us all the way, deciphering our vision and making the impossible possible, also keeping us grounded, telling us ‘no!’ when we needed to hear it and in our biased opinion creating the most beautiful branding there ever was. The photos Wendy and Tim took of our studio are breathtaking and we are very proud to use them in our website. It is our dearest wish that this centre enables everyone to find a practice that makes them feel good, that we connect with each other and dissolve any boundaries between us.”

LIZZIE GIBBONS, OWNER