Pizza Electric

NAMING | BRANDING | DESIGN | PACKAGING |

Pizza Electric approached us with a bold idea: launch an 80s-inspired pizza takeaway in Hamburg. However, local regulations required electric ovens in residential areas. What could’ve been a hurdle became the foundation of the brand.

We helped name and shape the business around that constraint, ‘Pizza Electric’, positioning it as a fun, retro, sustainability-first business. From identity to packaging to physical space, every detail was designed to feel fresh, distinctive and environmentally responsible.

From green electricity-powered ovens to eco-friendly delivery methods, every aspect of operations was meticulously designed with the planet in mind. Recyclable packaging, reusable aluminium tins, and compostable materials minimised the environmental footprint without compromising on taste or quality.

Credits:

Client: @pizzaelectric
Photography with kind permission: @pooya.photography @pizzaelectric
Uniform:@hudsongroupltd
Architecture & interiors @box9design