Suffolk County Council

The Suffolk Climate Change Partnership (SCCP), which includes six local authorities in Suffolk, reached out to us to develop a new brand identity for the Suffolk Community Energy Network. This network serves as a central hub for local community groups focused on tackling climate change through innovative energy initiatives.

Environmental-inspired design

In our opinion, Environmental design isn’t just about using organic shapes or the colour green; it’s about creating a visual language that embodies positive energy, hope, and a forward-thinking vision. It’s a rallying call for a better, more sustainable future. 

Strategy and Discovery Phase

This discovery phase aimed to establish a comprehensive understanding of the groups involved, and the role of the hub, and to analyse similar initiatives in other countries. This phase was crucial for informing the brand identity and ensuring it resonates with stakeholders and meets strategic goals.

Brandmark

The brandmark draws inspiration from the sun in the Suffolk crest, symbolising energy and life. By strategically modifying the sun’s design into a flower shape, the logo encapsulates themes of growth, collaboration, and renewable energy.

Execution

• Shape: The circular design, based on the sun and a flower, represents unity and energy, evoking a sense of positivity and optimism. Each circular element has relevance, with the Suffolk sun, community, energy and each local authority represented.
• Colour Palette: The chosen colours are bright and optimistic, designed to evoke feelings of warmth and community. The palette reinforces the themes of Suffolk, renewable energy and sustainability.
• Typography: A geometric, round typeface complements the icon, reinforcing the circular, inclusive theme. The typography is clear, modern, and approachable, mirroring the network’s focus on community and collaboration.

Strapline: EMPOWERING SUFFOLK

The strapline “Empowering Suffolk” captures the essence of the brand’s mission—to give strength and capability to Suffolk’s communities through sustainable energy initiatives. It underscores the transformative power of local collaboration in achieving environmental goals.