University of Suffolk

Since 2020, we’ve partnered with the University of Suffolk on a range of projects, each one different. When UOS set out to transform the campus experience through better signage and environmental graphics, we were asked to bring a fresh approach to wayfinding that also contributed to the university’s visual identity.

For the new DigiTech Centre, created in partnership with BT, the challenge was to develop a graphic system that communicated innovation, while fitting within the UOS brand. The Centre focuses on fields like Cyber Security, AI and Smart Living, so we took inspiration from digital coding systems and geometric logic.

Using the UOS triangle logo as our starting point, we created a coded alphabet using 256 possible triangle permutations, each representing a letter, number or symbol. This visual language was applied throughout the space.

We worked alongside Hudson Group for high-quality signage execution and with the Student Union to deliver branding for the new campus shop. We continue to work closely with UOS on further signage projects, supporting their ongoing commitment to a cohesive campus environment.