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Inspiring Ambition: St Joseph’s College Prep

Creativity is at the heart of everything we do. So when St Joseph’s College Prep shared their vision for an ambition-led campaign, we saw an opportunity to make their youngest students the heroes, just as we’ve done for their Senior and Sixth Form ‘Ambition campaign’.

Ambition isn’t necessarily about winning; it’s about inspiring confidence, growth, and self-belief.
This time, we focused on “Inspiring Ambition”, a campaign designed to spark curiosity and creativity in Prep students, helping them discover what motivates them. We didn’t just photograph the students; we made them the creators. Armed with LED juggling balls, finger lights, light wands, torches and handmade props, they created dynamic light art. All captured in camera to create captivating portraits.

Audience Insights
Knowing modern parents are busy, we targeted roll-fold mailers to areas along school mini-bus routes, ensuring easy engagement. The insights gained from open days and research revealed the most important topics parents were curious about. This insight shaped the content we delivered, a question-and-answer format that provided essential school info in a clear, digestible way.

Creative concept

  • We involved students in the campaign, not just as subjects, but as creators.
  • Using LED lights, they created dynamic light art captured entirely in-camera.

Strategic targeting

  • We used postcode-level targeting along school mini-bus routes.
  • Door drops reached the right homes of busy parents in key catchment areas.

Insight-led content

  • Research from open days told us what parents wanted to know.
  • We structured mailers in a Q&A format, answering those key questions clearly and directly.

Consistent brand presence

  • Visuals and messaging are carried through print, digital ads, social media, and the website.
  • Reinforced the school’s values and the College’s identity at every touchpoint.

Why print?

  • Tangible, high-quality materials cut through digital noise.
  • Door drop campaigns, when carefully targeted, still get results.

The result? 

A multi-channel campaign that captures attention, answers key questions, and inspires parents to see St Joseph’s Prep as a place where their children are on a journey of discovery. “Inspiring Ambition” provides young children with the tools, experiences, and encouragement to explore all aspects of a well-rounded education: sports, academics, music, and the arts, while discovering what motivates them as individuals.

We’ve loved working with the team at St Joseph’s College Prep school to bring this campaign to life.

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