It’s the end of an era. After seven years as their retained creative agency, our brand work for The National Schools Rugby Festival concludes our collaboration with St Joseph’s College, Ipswich.

This rebrand marks the culmination of our work with them. It builds on years of strategic thinking around sport, reputation and brand architecture, creating an identity that stands independently while simultaneously strengthening the College’s position as the Festival’s long-term host, with a strategic shift from organiser to custodian, and from participant to institution.

Instead of appearing as a school tournament inviting guests, it transforms into a national institution with St Joseph’s proudly acting as its custodian. This identity can be shared, worn and celebrated by all competing schools, potentially expanding merchandise and sponsorship opportunities.

Over the past seven years, we have helped evolve the College’s identity, articulated their sports strategy and strengthened its brand and communications platform. We leave with confidence that the foundations are firmly in place for St Joseph’s next chapter.

This transition opens up some space for new work.

As a deliberately small agency, we believe in direct collaboration with clients. When you work with us, you’ll work directly with Tim Hodgson and me. We’re your creative team, free from layers of account management, simply experienced individuals who understand your business and deliver quality results.

We will collaborate with your existing marketing teams, adding strategic thinking, creative ideas and production capabilities where needed. We’re mindful of the number of clients we take on at any given time, as we believe good work requires attention, time and personal involvement. If you’re seeking a creative partner and think we might be a good fit, we’d love to discuss your needs : WHAT associates Ltd

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