Serious about Sport? You belong in Red!

The new sports campaign for St Joseph’s College is developed as the first chapter of the wider Culture of Ambition whole-school strategy. Sport is the clearest and most powerful expression of this culture.

We don’t talk about photography much, but it’s a big part of what we do.

With St Joseph’s College, we built a sports campaign around a concept of identity and belonging. We projected the names of professional sporting alumni onto current students, as a reminder that they’re part of something bigger. Bold, high-saturation reportage and film carried the same graphic language across everything. Reportage style in schools is vital. But sometimes imagery needs to go further and express an idea.

We think about visual storytelling alongside strategy and design. That’s why our clients see us as a creative partner, not just a supplier.

Where it lives:
Sports prospectus
Website
Flyers and recruitment leaflets
Social media
Digital advertising
Billboards
Exhibition displays

Client: St Joseph’s College, Ipswich

Film:  Brandon Griffiths, Colour Media Productions and Set Point Productions

Strategy, Design and Photography: WHAT associates