Serin Hairdressing

When Helga was opening a new salon in Southwold, she approached us to help craft a brand that would feel personal and professional and would stand out in the competitive salon landscape.

Through an in-depth discovery phase, we explored Helga’s aesthetic preferences, product choices, and interior plans, shaped by her affinity with the Aveda lifestyle philosophy. The name “Serin,” inspired by the native East Anglian songbird, quickly emerged as a favourite. It symbolised individuality, perfectly mirroring Helga’s approach to hairdressing.

The brand identity is centred around a stylised, graphic Serin bird illustration, playful and refined, using a vibrant but natural colour palette. We created a full brand book covering tone of voice, visual identity and usage guidelines to maintain consistency.

Photography was key in bringing the brand to life. Photography on Southwold Beach captures the relaxed luxury of Serin’s offer.