Penrose Learning Trust

Penrose Learning Trust (formerly South Suffolk Learning Trust) needed a fresh start. Their name no longer reflected their vision and their identity was limiting future growth. Our job: rename and rebrand the Trust to reflect its ambitions and unify its community.

We led a collaborative discovery process; focus groups, surveys, and stakeholder interviews, to uncover insights, align objectives and ensure buy-in from the start. From this, a new name emerged: Penrose Learning Trust. Inspired by the Penrose tiling pattern, it’s refers to structure, curiosity and interconnectedness, values core to the Trust’s mission.

The identity system celebrates individuality and unity. A vibrant palette, modular design elements and strong typography ensure flexibility and visual cohesion across all schools. The messaging framework supports consistent, values-led communication across the Trust.

Sustainability informed every design decision, from the use of recycled plastic lanyards to the repurposing of signage structures. All materials were chosen for impact, longevity and minimal environmental footprint.

We continue to support Penrose with implementation, brand evolution and a curated photography library that brings their story to life.

“It has been an amazing experience working with Wendy and Tim from WHAT associates. They understood our organisation and developed a brand that supports us into the future. Our name links to our curriculum while providing inspiration to all our pupils. We are delighted with their work and we can’t thank them enough.”

Sarah Skinner, CEO