Gecko
BRANDING |DESIGN | MARKETING | SOCIAL STRATEGY |PHOTOGRAPHY
Gecko, a renowned physical theatre company, partnered with us to strengthen their brand presence, develop an effective social media strategy and create a distinctive identity for their new show, Kin.
Starting with just a logo and no brand guidelines, we immersed ourselves in Gecko’s world, meeting the team, observing rehearsals and reviewing existing materials. This informed the creation of a comprehensive brand book, establishing consistent colours, typefaces and design principles across all communications.
Our social media audit identified opportunities to better engage their audience. We crafted a tailored strategy, including bespoke templates and content plans, to elevate their online presence and community connection.
For Kin, we designed a unique visual identity that echoed the show’s themes of connection and migration. The typography drew from diverse alphabets (Latin, Latvian, Brahmic scripts), reflecting the multinational ensemble and the movement of people. The graphic style suggested direction and change, mirroring the show’s narrative.
Behind the scenes, our photography added depth to Gecko’s storytelling, humanising the company and enriching social content.
The result was a cohesive brand identity, increased social engagement and a successful launch of Kin that resonated deeply with audiences.
Photography credit: KIN Hero Image: Richard Haughton












Behind-the-scenes photography for Gecko, Kin rehearsals ©WHATassociates