Orwell Motorcycles

Following a change in ownership, Orwell Motorcycles approached us to help redefine their brand identity and position in their competitive sector. The inherited branding no longer reflected their ambitions, so we worked collaboratively to deliver a bold rebrand aligned with their passion for excellence and the evolving expectations of today’s riders.

Our process began with in-depth research, leading to a refined brand strategy and a modern visual identity. Clean, bespoke icons created an intuitive, versatile system across signage, digital channels and marketing. A distinctive colour palette not only enhanced visual impact but also subtly referenced safety, aligning with Orwell’s commitment to rider wellbeing.

The new strapline,“Get on and Ride,” encapsulates the spirit of freedom, adventure and community that Orwell Motorcycles promotes. The rebrand extended across all touchpoints, including showroom signage, uniforms, vehicle wraps, email campaigns and advertising.

As an official Suzuki and Kawasaki dealership with over 35 years of experience, Orwell’s refreshed identity unifies departments and communicates their professionalism and customer-first ethos.

Our partnership continues as Orwell Motorcycles expands its reach, now supported by a strong, cohesive brand that reflects its leadership across East Anglia.

“We’ve been working with WHAT associates since 2018. During that time they have lead us through a company image transformation. They’ve covered every aspect of our look and feel, from website, stationery to uniforms and showroom. We now have a unique, fun but professional look that has made for a simpler, cleaner company image and has brought together our departments.WHAT have brought us up to date in a cost-effective, professional manner. They have listened and encouraged rather than bulldozered and we couldn’t be happier with the outcome.”

DAVE WILLIS, DIRECTOR, ORWELL MOTORCYCLES