UNIT

UNIT, founded by choreographer Tom Hobden and filmmaker Kate Flurrie, approached us to develop a brand identity and website that would amplify their mission of inclusivity in dance. Focused on challenging traditional perceptions of who can dance and where, UNIT sought a platform to engage communities nationally and internationally.

Our process began with deep immersion into UNIT’s ethos, capturing their vision of making dance accessible to all. We developed a brand strategy highlighting inclusivity and community connection, positioning UNIT as a transformative force within the dance industry.

The visual identity creatively explored the concept of RGB channels, linking dance with film through a bold, vibrant colour palette and energetic photography. This was reflected across a responsive website designed to serve diverse stakeholders (producers, dance houses, artistic directors, sponsors and audiences) showcasing UNIT’s projects, performances and films with engaging visuals and clear messaging.

To launch UNIT’s mission, we supported the “Every Body Dancing Everyday” campaign, which debunked dance stereotypes through digital experiences and social media, encouraging participation from all backgrounds.

The cohesive brand and digital presence have established UNIT as a leading voice for inclusivity in dance. Our ongoing partnership continues to support their growth and impact within the dance community.