The Power of Storytelling in Brand Strategy
At WHAT, we believe every business has a unique story to tell, and our role is to bring that to life in a way that connects with people and encourages them to take action.
With HERD, it was important to reflect not just a networking group, but a sense of community and connection through Suffolk. We wanted HERD’s identity to tell a story of strength, support, and togetherness, inspired by the rural charm of its surroundings.
We believe branding is more than design, it’s about storytelling, building relationships with people connecting with them in meaningful ways, and creating lasting impressions. We’re proud to see HERD take off and excited to be part of their journey – see you at The Cowshed!
“I’ve enjoyed working with WHAT. They’ve listened to me and may have told my story more clearly than I could have done myself. I love the name. The new identity perfectly captures the spirit of HERD.” Kats Scott
Collaboration is at the heart of everything we do at WHAT. Working closely with Kats Scott allowed us to craft an identity that doesn’t just reflect HERD, but elevates it. We’re proud to create work that resonates with the founder’s vision and the community they grow.
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